About us

Since 2007, we have been North America’s leading shaving and grooming online retailer, offering the best of men’s shaving essentials, grooming products, and accessories for everyday life you won’t find anywhere else. We work hard to offer the most excellent shaving products from long-established brands in one convenient place, at unbeatable prices.

Our goal is to give every man the complete grooming experience with products to suit individual styles. Whether by helping you discover your signature cologne scent, enhancing your shaving and grooming experience, or providing you with the perfect leather briefcase, we want to make every man look, feel, and exude the part of a classic gentleman.

Shaving is our passion. We’re continuously exploring the world to bring you carefully curated luxury shaving, beauty and grooming products and accessories. We’re also proud to work with talented artisans to provide our PromaxCare’s line of affordable high-performing pieces.

When it comes to shaving and grooming, we found using the right tools will transform these necessary —but often dreary— chores into enjoyable and relaxing activities that every man can appreciate. Whether you’re a fan of traditional products or are looking to try something new and modern, our collection has it all.